Consumer expectations around design are far greater today, and how you market is a reflection of that. If you’re sending mail today, you can’t afford to be that kind of company. We’ve all received mail that looks like it was designed in Microsoft Paint sometime during the 90’s. Then, track your responses, and you’ll know which works best.Mail - yes, real physical mail - is something nearly everyone gets, but not all mail is created equal. If you have a database of 15,000 names, then choose three formats, and run 5,000 of each. If you are new to direct mail marketing:ĭo some A/B testing. It is the most expensive to manufacture, and mail, but it will definitely stand out. If you really want your piece to stand out in the mailbox, and your budget allows, you may want to look at the 9 x 12 format. The cost to manufacture the 6 x 9 is less than the 6 x 11, however, the postage for both will be the same.” If your message is better served by using more space, then choose either the 6 x 9 or 6 x 11 options. A rule of thumb, local automated First-Class Mail is delivered in one to three working days, and out of town within five to seven working days. If timing is important, then use the 4 1/4 x 6, as First-Class is much faster from a delivery perspective. If you can effectively get your message to the recipient in a 4 1/4 x 6 postcard, then choose this option, as it is the most cost-effective card to manufacture and mail. If your budget allows, this is a surefire way to maximize your direct mail campaign results. With the largest dimensions, it inherently increases visibility. From a postage standpoint, staying with the letter-size rate is important.Įxtra Large postcards fall under the “flat-rate” pricing, yet this size has its own share of benefits. Be aware of the associated price increases incurred by going bigger. Given its size, you will likely want a vertical design similar to that of a poster. Generally, the largest on the market, the Jumbo postcard size offers the same versatility as the Standard, with larger proportions. The Standard postcard size is also larger than envelopes, which means your postcard has a greater chance of standing out and being seen than the Small. Mail products can be vertical, horizontal, or both. Out of the four main sizes listed above, Standard offers the most versatility, and popular campaigns often use this size for their creative options. It is also the only size within the guide recognized as a traditional “postcard” by the US Postal Service. With the least amount of real estate, this postcard is compact, making it optimal for simple, straight-to-the-point designs. Let’s look at some guidelines for selecting the right-sized postcard.įirst and foremost, the message is the most important item to consider. First-Class will allow your piece to move quicker through the system, will be forwarded to a new address if the recipient has moved and left a new address, and if the recipient has moved without a forwarding address, you will receive that piece back for you to update your mailing list. When considering paperweight and postcard size always check with USPS for rates. Keep in mind that the heavier the paper, the thicker the postcard. Paper that is usually used: Cover Stock (65 lbs to 120 lbs), Index Paper (90 lbs, 110 lbs, and 140 lbs), or Tag Paper (100 lbs to 200 lbs) are usually the best choices in terms of postcard thickness and postcard weight. Anything larger than 4 ¼ “x 6” is considered a “letter”.No more than 4 ¼” high x 6” long x 0.016 inches thick.At least 3 ½” high x 5” long x 0.007 inches thick.To qualify for First Class mail postcard price, your card must be: Postal Service considers a postcard may not be the same thing. That said, what you consider a postcard and what the U.S. What is the best paper stock for a postcard? Postcards are pretty simple since they’re a single rectangular sheet. What sizes are approved postcards? There are (4) four: Small 4 1/4” x 6, Standard 6” x 6”, Jumbo 6” x 11”, and Extra Large 9” x 12”. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Choosing the right-sized postcard for your direct mail marketing campaign can be challenging.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |